Labor of SELF Love Challenge

Hi ladies!

We’re BACK at it again. The accountability challenges have been an incredible bright spot in our business and community. Anything that helps our mamas-to-be and mamas get their workouts in and FEEL good about themselves…we’re down for.

We know how impactful the pregnancy and postpartum guides CAN be. This does hinge on the fact that you DO them consistently. Fresh into a new year, we decided that we wanted to do a challenge that focuses on SELF love and care.

During these little people years, it can be HARD to prioritize your own health. But we firmly believe in the power of doing so and that SELF care for mama is anything but selfish. You set the tone in your house! The better you feel about yourself, the better energy you are giving to those that you love.

Print the Expecting & Empowered Self Love Challenge HERE!


Start date: You have to start the challenge from January 14th- January 20th. No exceptions, January 20th is the latest start date we’ll accept. Put the start date of YOUR challenge along with your name at the top of the accountability sheet (linked above and below). We wanted to make sure as many women as possible could participate and know that some women prefer to stay aligned with their pregnancy week and others need some warning/planning time.

End date: 10 weeks takes us to the week of March 24th. ALL entries will be due no later than March 31st. The winner is announced in our Expecting and Empowered Facebook Community and we’ll also put it in our Instagram story.

Bread Crumbs: This challenge, we’re going to be hosting several WEEKLY challenges. Those will be announced in the Facebook Expecting and Empowered Mama Community. This is a private group for customers only, so make sure to join if you haven’t. Make a profile if you need to, just to be able to be in the group! ;) We’ll host these little challenges inside the BIG challenge to help you to get through. We’re going to have some really amazing prizes, so let us lead you to the finish.

Print the Accountability Challenge Sheet. For the next 10 weeks, we want you to keep track of your workouts and put the date that you completed each one in the box. You’ll keep track of your 3 Expecting and Empowered workouts per week. This time one extra box is added for cardio and one extra box is added for self care. The self care box was an idea that a mama in our community had and we LOVED it.

Self Care box: We added this as a reminder to take time for YOURSELF to recharge and take care of yourself. This is something aside from your workouts. We’d suggest the care takes at least 15 minutes. Anything from meditation, to heading to the coffee shop with a book by yourself, to a pedicure, whatever refreshes YOU! You can change it up each week or have a go to that really works for you.

As always, this works on the honor system (because we cannot be there to check, although we wish we could give each of you a squeeze and encouragement). If you finish 28/30 Expecting and Empowered workouts, 10/10 cardio workouts (because 2 cardio workouts a week are still suggested, if you want to track both…just split the box) and 10/10 self care exercises, YOU DID IT! You have done something amazing for your health and can enter to win the prizes.

Print the Expecting & Empowered Self Love Challenge HERE!

Social Shares: At the beginning and end of the challenge, you have to share that you are participating with your friends, families, followers on social media. This will 1) help you ladies find each other 2) help us to get the Expecting and Empowered word out. This can be on either Facebook or Instagram and you have to tag our business and use the hashtags #eandeaccountability #eandemama . We cannot wait to see your posts and cheer you on. The devil is in the details ladies, so to be clear you need to post 2 photos during the challenge to be entered: one at the beginning and one at the end. These photos have to be ones that remain in your feed, it doesn’t count to have them in Instagram stories (although we’d love to be mentioned there too) or posted just inside the Mama Community. We’re going to be strict on the rules this time, so please let us know if you have any questions about that! If you have a situation in which you are not comfortable sharing on social, you can email and just let us know. You can 100% still participate.

Entry: Email us the completed sheet (scan or take a picture and email) to Along with the completed sheet, you have to send proof of your social posts. This means screenshots or links. This really helps us to keep track of all the posts. To be entered to win the prizes, you have to send the challenge sheet and two social shares by March 31stth.

Example of Jessica’s post! This is perfect: the tag and hashtags!

Example of Jessica’s post! This is perfect: the tag and hashtags!


Complete the sheet, complete your two social shares with proper tags and hashtags AND attach all of that to your email entry by March 31st. Winner will be announced April 1st in our Expecting and Empowered Mama Community.



Breadcrumbs: Remember that this time around there are breadcrumb prizes along the way, so join the Expecting and Empowered Mama Community on Facebook. We’re away things we absolutely love— like Krystle’s Urban Outfitter shirt that left y’all swooning, a Milk Snob Cover, Uncommon James necklace, etc. etc.


$150 Lululemon Gift Card. Nothing says self love or mommin’ like yoga pants.

2 Sweat and Milk Nursing Sports Bras of Your Choice. These are amazing, LINED and you can TOTALLY use them if you aren’t a milk maker.

$100 Visa Giftcard for SELF CARE. Think prenatal massage or postpartum pedicure!

Best of luck and we cannot wait to rock this right along with you!

-Amy Kiefer and Krystle Howald

Sweat and Milk Bra AND my favorite Lululemon pants.

Sweat and Milk Bra AND my favorite Lululemon pants.

Amy Kiefer Comment